Tuesday, June 19, 2007

What is Google Adsense?

Google AdSense is a fast and absolutely ridiculously
easy way for people with websites of all types and sizes to
put up and display relevant Google ads on the content
pages of their site and earn money.

Because the Google AdSense ads relate to what your
visitors came to your site to read about, or because the
ads match up to the interests and characteristics of the
kind of people your content attracts, you now have a way
to improve your content pages AND make some serious
bucks off of them.

Google AdSense is also a way for site owners to
provide Google search capability to visitors and to earn
even more money by putting Google ads on the search
results pages. Google AdSense gives you the ability to
earn advertising revenue from every single page on your
website.with a minimal investment of your time

So what kind of ads do you have to put up? That.s
the good part.you don.t have to decide. Google does it
for you. AdSense always delivers relevant ads that are
precisely targeted.on a page-by-page basis.to the
content that people find on your site. For example, if you
have a page that tells the story of your pet fish, Google
will send you ads for that site that are for pet stores, fish
food, fish bowls, aquariums.you get the picture.

If you decide you want to add a Google search box
to your site, then AdSense will deliver relevant ads
targeted to the Google search results pages that your
visitors. search request generated.

If you're into upgrades, Google is now offering
"AdSense Premium", which is CPC based and, for the time
being, offers less flexibility in terms of ad sizes -- only
banners and skyscrapers are currently available. You can
apply using existing AdWords accounts, or you can request
a new account. Applicants are usually notified within a day
as to whether they.ve been accepted for the program.

Here.s the thing you need to know: Google has no
strict criteria for acceptance into the AdSense program,
and Ad Sense doesn't hit you with a minimum traffic
requirement. The only criteria they're really sticky about is
the standard .acceptable content. requirements, and that.s
pretty standard almost anywhere.


Google AdSense says they're serious about attracting
quality content sites, and because of that they only allow
AdSense members to serve one ad per page. This means
you can't use AdSense for both banners and
skyscrapers.(Note: banners are those horizontal ads that
run up top and down bottom. Skyscrapers are the tall ads
that run vertically, on the left and right of your page text.)

Once you've been accepted into Google AdSense,
you.ll be able to get the AdSense advertisements on any
site you own using the same ad code, provided you obey
the Google guidelines. (And that's very, very important.
more on that later.)

Your reporting doesn't occur in real time, but is
updated regularly throughout the day. Right now, you
can.t view reports based on a domain or site basis if you
run the AdSense on more than one site.

Before you sign up, you really ought to read the
lengthy and detailed FAQ on the AdSense site.

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